Hard money, minus the hard part.

Hard Money 101 · Actually No Jargon This Time

Every lender says "no jargon" and then hits you with ARV, LTV, and BRRRR in the first paragraph. We're going to try something different: a moving truck.

Imagine you need to borrow a truck.

Because that's basically what this is.

The Bank
🏦

"Great! We'll need your last two years of tax returns, three pay stubs, and 45 days."

By the time you're approved, the couch is gone. Someone else moved it.

Your Friend With a Truck (that's us)
🚚

"What are you moving, and can you get it back to me by Friday?"

We care about the job, not your paperwork. If the plan makes sense, keys are yours.

That's a hard money loan. We lend based on the house and your plan for it — not your W-2s. You use it for months, not decades, and you pay a bit more for the speed. That's the whole thing.

The Jargon Translator

You'll hear these words eventually. Tap a card and we'll ruin their mystique.

ARV
Tap to translate

"After-Repair Value." What the house will sell for once it stops being ugly.

BRRRR
Tap to translate

Not a cold noise. Buy, Rehab, Rent, Refinance, Repeat — flipping, but you keep the house.

Exit strategy
Tap to translate

Fancy words for "how you'll pay us back." Sell it or rent it — either works.

Points
Tap to translate

The lender's fee, in percent. 2 points on $100K = $2,000. Nobody knows why we don't just say that.

Skin in the game
Tap to translate

Your down payment. If your money is in the deal too, we know you're serious about the couch.

Hard money
Tap to translate

"Hard" as in a hard asset (the house) backs the loan. Not hard as in difficult. Terrible branding, honestly.

The only three questions we really ask

No trick questions. No essay section.

1
What's the house worth — before and after?

Buying at a discount + a realistic fix-up = a deal that works.

2
What's the plan?

Sell it? Rent it? Great. We just want to see you've thought past the closing table.

3
Are you in it with us?

A down payment. That's it. First deal ever? Totally fine — most of our borrowers started there.

Have questions? That's normal.

Everyone does on their first deal. Call us and a real person will walk you through it — plain answers, no pressure.

Next
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How to Refinance Out of a Hard Money Loan: The BRRRR Exit, Step by Step